Lead From The Heart: Transformational Leadership For The 21st Century

Mark is a graduate of the University of California, San Diego, and the Pacific Coast Banking School at the University of Washington.  He’s holds five investment securities licenses and is also a California real estate brokerПерепродажа пушнины

Mark’s ambition is to fundamentally change how we lead people in the American workplace.  21st Century Leaders need make people feel valued, respected, developed and cared for.



In the course of our workdays as leaders, it’s very easy to get caught up with all our tasks, duties and responsibilities, and to go home at night without acknowledging the efforts of our people. 

Believing our day-to-day interactions with employees are enough to sustain their spirits, it’s not uncommon for us to let many days go by before we tell our people directly how much we value them and appreciate everything they contribute. 

According to Mark C. Crowley, author of Lead From The Heart: Transformational Leadership For The 21st Century, we’re making a huge mistake by not employing far greater discipline in this regard. 

Tied to recent scientific discoveries, Mark shows that how leaders make their employees feel, has the greatest impact on their engagement and productivity by far. When people leave at work feeling that no one recognizes their efforts and contributions, for example, their motivation immediately tanks.

For over 300 years, medical science believed the human heart played one role in human life – as a blood pump. But recent discoveries have proved this was wrong.  We now know the heart is a source of amazing intelligence – and acts independently of the brain. 

With respect to leadership, the most remarkable conclusion from science is this: Feelings and emotions, the domain of the heart, determine what human beings care most about in life and have the greatest impact in driving human performance.   Said another way, leadership that affects the hearts of people is the most inspiring way of motivating extraordinary performance.

Tied to this breakthrough in understanding, Mark C. Crowley believes that we need an entirely new leadership model – one which ensures employees are made to feel valued, respected, developed and cared for.  We must concern ourselves with their growth, success and well-being.

And while the idea of leading with any degree of heart has long been seen as taboo, these outdated biases have no basis in facts.

 Mark was a senior vice president at Washington Mutual Investments, where he led sales across the firm’s 4,000 nationwide branches. In 2008, he was named the organization’s Leader of the Year. His teams performed with a level of dedication and passion that peers and others in authority positions noticed.

BookIn his inspiring book, Mark shares four engaging leadership practices that support the deeply human needs in people, how inspire their greatest loyalty, initiative and sustainable performance:

Hire People With Heart: Great advice and tips on how leaders can build highly engaged teams by “finding people who will put their hearts into every job.”

Connect On A Personal Level: Great leaders must connect on a personal level and understand people’s motivations and aspirations of every employee – and then help people fulfill them. 

Maximize Employee Potential: Great leaders coach, develop and nurture people to help them grow and achieve to their highest human potential.

 Value and Honor Achievements: Finding ways to authentically recognizing employee successes and efforts- remembering that “feeling valued is essential to the well-being of all people and to the spirit which motivates performance.”

Image courtesy of Ambro at FreeDigitalPhotos.net


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I help successful people become amazing. I am a Leadership/Executive Coach, Consultant, and Advisor. Founder of the Lead With Giants™ Community and the #LeadWithGiants™ Tweet Chat. I love to Connect, Engage, Serve, Learn, and Lead. Please find me on Twitter @DanVForbes or at LeadWithGiantsCoaching.com

3 Responses to "Lead From The Heart: Transformational Leadership For The 21st Century"

  1. danvforbes says:

    Thanks, Tal. Mark is a leader among leaders and has a passion for sharing his heart-based leadership message. I read his book and highly recommend it.

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